NEW PRODUCTS

PERLINE - HIGH ABRASION ROCK & SURF SPOOLS BLUE Tecni-Perline High Abrasion Rock & Surf Spool Blue is an ultra high abrasion resistant co-p...

The Assassin Horizon Zero Championship Edition is the pinnacle of rock and surf fishing rods, meticulously engineered for competitive anglers and t...

Tough reel built for demanding conditions The PENN Spinfisher VII 10500 delivers reliable performance in harsh saltwater environments. Its IPX5 sea...

Power up your electric reel The ManTackle Portable Electric Reel Lithium Battery eliminates the hassle of bulky power setups, letting you move fre...

Kingfish can't resist The Pro Hunter iBlue Jerk Bait Stickbait is an essential addition for the serious anglers. Its floating design keeps the lur...

Secure your catch Hex Wobblers are one of New Zealand's favourite lures and have been proven over the years as an excellent way to catch many speci...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

The Assassin Bluefish II XT series represents an exciting evolution in high-performance surf rods, designed for serious anglers who demand exceptio...

Bullet Rig Bait Float – Secret of Surfcasting  Designed and field-tested for New Zealand fishing conditions, this bullet-style bait float is a prov...

The Zeal Single Finger Cast Glove offers reliable protection for casting. Made from high-quality, durable neoprene, it prevents cuts during intense...

Specification Application: Surfcasting, drone fishing Bearings:11+1 Gear ratio: 4.8:1 Max drag: 20kg Retrieve length: 115cm Line capacit...

If You're a Pro, You Know!   The Vexed Dingle Dangle Pulley Rig is designed tp clip down the bait which will result in a longer more aerodynamic ca...

Victory Curved Filleting Knife 25cm All Victory knives are manufactured in Auckland, New Zealand out of imported German German X46Cr13 no-stain Hig...

Victory Narrow Fillet Knife 22cm The Victory 2/506/22/115 Narrow Fish Fillet Knife is ergonomically designed for enhanced comfort and ease-of-use. ...

Durable Waterproof Drone With the Ripton SharkX IP66 Fishing Drone, you can catch large fish without needing a boat. It offers up to 24 minutes of ...

Protection from the sun Stay protected from the sun with the Addiction Outdoors Brim Straw Hat. This stylish and functional hat is designed to kee...

Land big catches The Zeets Slow Sinking Trolling lure is designed specifically for deep-sea trolling and targeting larger predatory fish. The lure ...

Stay connected Replacement USB-C to USB-C cable for your Aeroo Pro Remote Controller.  Features: USB-C to USB-C Connection Connects your ...

Protect your drone This Aeroo Pro Landing Pad is perfect for beach use to inhibit sand from getting into your motors.  It will conveniently fold ...

Keep your gear organised The Jiggle Lure Tackle Bag Backpack features plenty of compartments for all your fishing and camping gear. This versatile ...

Essential for Snapper The Hayabusa Sabiki Snapper Flasher Rig is designed for catching Snapper. Made with ultra sharp Octopus Hayabusa Hooks (Twis...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Increase your catch rate Addiction Outdoors Mackerel Berley Bomb is one of the most ...