NEW PRODUCTS

Ideal for Sliding Live Bait The Addiction Outdoors One Way Live Bait Slider Clip is perfect for securing bait to your entire setup when a non-retur...

Deliver maximum action out of the box The Fatboy Lures Pre-Rigged Game Fishing Pack is a ready-to-fish assortment of high-performance game lures, c...

The Assassin Horizon Zero Championship Edition is the pinnacle of rock and surf fishing rods, meticulously engineered for competitive anglers and t...

Remove hooks and rings effortlessly Engineered from forged high-carbon steel, the Zeal Heavy Duty Split Ring Fishing Pliers deliver corrosion resi...

Effective shrimp rig for snapper and trevally. The Bite Lumo Shrimp Flasher Rig outperforms bait alone thanks to its erratic flasher action, which...

Durable and customisable The Meiho Tackle Box Versus VS-7070N is a premium, heavy-duty tackle storage solution built in Japan from impact-resis...

Proven on Big Fish Designed in New Zealand and proven on trophy fish, the JCJIGS Electric Koheru Jig is a premium offshore lure built for targeting...

Proven on Big Fish Designed in New Zealand and proven on trophy fish, the JCJIGS Electric Koheru Jig is a premium offshore lure built for targeting...

IN STOCK NOW!   Flying just got easier Stop fumbling with phone cases and cables. Smart Controller pairs in seconds and puts a 2000-nit ultra-b...

When soft bait alone isn’t cutting it The Fisherman Supply Co Kina Bait Gel is made to cling to soft baits and slow-moving lures. It adds scent and...

Made from real fish The Fisherman Supply Co Salted Berley Log is like your classic frozen berley block — but shelf-stable, easier to store, and mad...

Tough reel built for demanding conditions The PENN Spinfisher VII 10500 delivers reliable performance in harsh saltwater environments. Its IPX5 sea...

Power up your electric reel The ManTackle Portable Electric Reel Lithium Battery eliminates the hassle of bulky power setups, letting you move fre...

Water-, sand- and dustproof Keep your device protected during water activities with the Sea Harvester Waterproof Floating Dry Phone Pouch. Designed...

Keep your head insulated The Sea Harvester Dive Hood is made from 5mm thick neoprene that provides exelent insulation, perfect for recreational di...

Keep your sunnies secured Never lose your sunglasses again! The Mad About Fishing Neoprene Sunglasses Strap prevents your sunnies from sliding off ...

Stylish sun protection Protect your eyes and improve your vision with the Mad About Fishing Polarised Sunglasses. The polarised lenses substantial...

Stylish sun protection Protect your eyes and improve your vision with the Mad About Fishing Polarised Sunglasses. The polarised lenses substantial...

Fish can't resist The Jiggle Lure Long Sleeve Lumo Squid Skirts are ideal for trolling, dropper rigs, conventional bait setups, and jigging. The l...

Stabilise your Kontiki Add a Sea Harvester Kontiki Longline Weight to stabilise your Kontiki in the currents and give it additional weight. Feat...

Kingfish can't resist The Pro Hunter iBlue Jerk Bait Stickbait is an essential addition for the serious anglers. Its floating design keeps the lur...