Excluding Bait, Bargain Bin, Gift Cards, Tickets and Dropshipping

Perfect for night fishing Experience effortless nighttime fishing with the MK4 - LED ROD TIP LIGHT! This rod tip light allows you to fish in the ...

Boosts the attraction of baits and lures The Halco Catch Scent is an artificial bait additive that uses real fish pheromones to attract fish to you...

SEA HARVESTER - SABIKI DEHOOKER The Sea Harvester Sabiki dehooker is a specialized tool designed to safely and efficiently remove fish caught on Sa...

FISHTECH BRAID FEATURES: Extra strong four-strand braid Supple and strong Excellent cast-ability Smooth, round profile wraps neatly and evenly ...

Made from real fish The Fisherman Supply Co Salted Berley Log is like your classic frozen berley block — but shelf-stable, easier to store, and mad...

Cast further and more accurately Introducing XBraid Castman Absorber Shock Leader, a Nylon Co-Polymer shock leader crafted for optimal performance ...

BOATIES MATE OVER LENGTH TOWING FLAG   Slips over your motors propeller easily. Draw string built in for secure fastening. Light included. New Ze...

Keep your reels in great shape The Sea Harvester Reel Maintenance Kit is a comprehensive set for maintaining the quality and performance of your fi...

PERLINE - HIGH ABRASION ROCK & SURF SPOOLS BLUE Tecni-Perline High Abrasion Rock & Surf Spool Blue is an ultra high abrasion resistant co-p...

FISHTECH - LIVE BAIT SLIDERS 5PK Ideal for quickly and effectively rigging live bait, FISHTECH's LIVE BAIT SLIDERS 5PK feature stainless steel cons...

Steer Clear of Snags on Retrieval The Hawkes Bay Slayers XL Longline Sinker Riser is designed to help lift your sinker, traces and line off the sea...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.  

Enhance your trolling spread with this clever product! Upgrade your trolling setup with the Sea Harvester Bird Teaser! Its impressive action and si...

HOOKER - 9" SOFT BIRD TROLLING TEASER Features: 9 inch Soft birds Choose between Hot Pink or Green/Yellow Centre hole Awesome for attracting fish,...

SNAPPER TACKLE - KINGI KNIFE JIGS VERTICAL JIGGING FEATURES: Comes in Sardine Blue, Pink or Orange colours Weighted for a gentle fluttering action...

BOATIES MATE - SINGLE FEED FLUSH MUFF FEATURES: These flush muffs are used to flush outboards with fresh water after use in salt water. This is ve...

Stabilise your Kontiki Add a Sea Harvester Kontiki Longline Weight to stabilise your Kontiki in the currents and give it additional weight. Feat...

Fishbites catch more fish! The Fishbites E-Z Longer Lasting Baits makes a good choice for offshore bottom fishing, surf fishing, or when you're in...

Keep your jigs organised and ready to go Organize and access your gear quickly with the Jiggle Lure Jig Bag. This tough polyester bag has strong ...

Keep your personal items dry and protected! Discover the ultimate protection and convenience with the Last Cast Universal Waterproof Dry Bag Phone...

Keep your tackle protected! CRC Tackleguard is specifically formulated to keep fishing tackle safe from corrosion. It cleans, lubricates, drives ou...

Looks and move just like a bug The Mepps Bug Treble Spinner Lure is the ultimate fishing lure that perfectly mimics natural prey. Its lifelike de...

Proven 5" Soft Bait for Lifelike Action The Berkley Gulp! 5" Jerk Shad is a versatile soft bait designed to deliver an enticing darting action with...

FISHTECH  ROD GUIDE REPAIR KIT - 12 PIECE FEATURES: 12 pieces (2 of each size) Guide sizes: 10, 12, 16, 20, 25 and 30mm Suitable for braid Incl...