NEW PRODUCTS

Perfect for deep sea angling The Fladen Maxximus Blue Ocean Rod is a great sea fishing rod designed specifically for deep sea fishing. This power...

Quality at an affordable price The Fladen Baitrunner Power Freespool Reel is designed for anglers who need quality at an affordable price. This re...

Perfect long cast sinker The Last Cast Breakaway Sinker with Hook Retainer is designed to cast further complete with retainer for your long cast ri...

Attach line easily to outriggers The Sea Harvester Rubber Bands Size 32 are premium rubber bands in size 32 for various applications. Perfect for ...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Irresistible to Snapper and Kingfish The Addiction Outdoors Jack Mackerel is irresis...

Needle Sharp Hooks Feel the power with these Jiggle Lure Live Bait Fish Hooks! With unrivaled strength and razor-sharp points, these hooks are perf...

Highly effective for Kingfish Get ready to reel in those big Kingfish with the Jiggle Lure Spear Vertical Kingfish Blade Jig! Designed with a slee...

Irresistible to Kingfish and Tuna Confidently take on any fishing challenge with the Smart Angler DTF19 Diving Lure. Equipped with a metal lip, we...

Lure your target species The Snapper Tackle Kabura Ledger Rigs are the ultimate hybrid between a kabura slow jig and a flasher rig! Each b...

Strong with double lines to the hook The Bond 3 Hook Flasher Rig is a favorite in New Zealand due to its versatility and high success rate! Featu...

Enhance your trolling spread with this clever product! Upgrade your trolling setup with the Sea Harvester Bird Teaser! Its impressive action and si...

Enhance your trolling spread with this clever product! Upgrade your trolling setup with the Sea Harvester Bird Teaser! Its impressive action and ...

Super effective! The Ocean Assassin Mutsu Flasher Rigs are ideal to use for most fish species. These can be used on the boat, off the rocks and ev...

Effective against everything from Snapper to Trevally These Fishtech Mutsu Flasher Rigs are designed to be easy to use and super effective - just p...

The perfect longline setup The Bite Kayak Longline Set is essential for kayaking and small boat enthusiasts. The set contains 2 6" plastic floats ...

The Fladen Fillet Knife with Sheath features a flexible blade with a non-slip, soft grip handle. The sturdy super-sharp lower blade easily cuts thr...

Open oysters with minimal effort This Last Cast Oyster Knife is a great little knife designed for getting those tasty delicacies out of their shel...

Keep your tackle protected! CRC Tackleguard is specifically formulated to keep fishing tackle safe from corrosion. It cleans, lubricates, drives ou...

Effective against everything from Snapper to Trevally These Fishtech Mutsu Flasher Rigs are designed to be easy to use and super effective - just p...

Catch bait right out of the packet The Sea Harvester Sabiki Rigs are ideal for catching herring, mackerel Piper. These rigs come with six needle sh...

High precision medium heavy action The Smart Angler Asfalia Spinning Rod Combo features Graphite Core Construction for increased sensitivity and s...

Gain the advantage against the largest catch! Experience ultimate comfort and control with the Zeets Topwater Gimbal Belt. Its low profile flare en...

Catch the biggest fish with confidence! The Sea Harvester Gimbal Belt is engineered to provide the ultimate comfort and control. Made from the most...

Fight the Big Ones in Comfort The Sea Harvester Gimbal Belt is engineered to provide the ultimate comfort and control. Made from the most durable, ...