NEW PRODUCTS

Kingfish can't resist The Pro Hunter iBlue Jerk Bait Stickbait is an essential addition for the serious anglers. Its floating design keeps the lur...

A tacklebox must-have! Toby lures are some of the best-selling lures worldwide due to their effectiveness when targeting fresh and saltwater specie...

Secure your catch Hex Wobblers are one of New Zealand's favourite lures and have been proven over the years as an excellent way to catch many speci...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

Rugged, portable and adaptable Crafted in Japan from durable impact-resistant copolymer plastic, the Meiho Tackle Box Versus VS-7055N is made to...

Clip on rod tip light with CR125 3v battery. 

Bullet Rig Bait Float – Secret of Surfcasting  Designed and field-tested for New Zealand fishing conditions, this bullet-style bait float is a prov...

The Zeal Single Finger Cast Glove offers reliable protection for casting. Made from high-quality, durable neoprene, it prevents cuts during intense...

Made from eco-friendly polyolefin, this soft, fast-shrinking tubing complies with ROHS environmental standards, ensuring safety and sustain...

Specification Bearings: 9 Gear ratio: 4.6:1 Max drag: 18kg Retrieve length: 105cm Line capacity: 0.35mm/520m 0.40mm/400m Weight: 550g ...

Specification Application: Surfcasting, drone fishing Bearings:11+1 Gear ratio: 4.8:1 Max drag: 20kg Retrieve length: 115cm Line capacit...

If You're a Pro, You Know!   The Vexed Dingle Dangle Pulley Rig is designed tp clip down the bait which will result in a longer more aerodynamic ca...

Dingle, Dangle... Strike! The Vexed Dingle Dangle serves as a flotation core designed to elevate baits off the seabed making it more visible to pre...

Victory Curved Filleting Knife 25cm All Victory knives are manufactured in Auckland, New Zealand out of imported German German X46Cr13 no-stain Hig...

Victory Narrow Fillet Knife 22cm The Victory 2/506/22/115 Narrow Fish Fillet Knife is ergonomically designed for enhanced comfort and ease-of-use. ...

Meiho Sabiki Ladders 5. Ledger rig storage

This High Quality, strong, stretchy LATEX bait cotton has been specifically designed to enhance your bait presentation. Bait cotton has been used f...

  This High Quality, strong, stretchy LATEX bait cotton has been specifically designed to enhance your bait presentation. Bait cotton has been used...

Highest Quality, Reliability and Peace of Mind In fishing rods, the "t" (or "ton") rating refers to the strength and stiffness of the carbon fiber ...

A New Choice in High Performance In fishing rods, the "t" (or "ton") rating refers to the strength and stiffness of the carbon fiber used. Generall...

Unleash your casting power In fishing rods, the "t" (or "ton") rating refers to the strength and stiffness of the carbon fiber used. Generally, hig...

Durable Waterproof Drone With the Ripton SharkX IP66 Fishing Drone, you can catch large fish without needing a boat. It offers up to 24 minutes of ...